Top 3 Reasons Why People Keep Promotional Items

Written by David Cowell on . Posted in Because Impressions Count

The truth of the matter is, no matter how fancy adverts get and no matter how clever they are, promotional products will always be at the heart of business marketing. The idea behind it is so ingrained in human nature, that nobody can argue with how effective it is. Promotional marketing‘s take on the “Law of Reciprocity” makes it easier for your marketing message to get through! Simply put – corporate gifts make customers more receptive to what you have to offer. A promotional product is a tangible, but residual advertising tool, that helps them evaluate the merits of your product or service and keep you in thier mind for when they are ready to buy. According to the British Promotional Products Association (BPMA), its not unusual for people to keep their favourite promo product for more than 6 months. And that’s more advertising value for your money! It’s at a fraction of the cost your business can get from TV advertising, the top rated advertising method known today. But as most tools go, you’ll need to give the right kind of promotional gift to the right audience. Once you’ve identified your core market, it pays to know what makes a promotional product irresistible to customers.

Here are the top 3 reasons people hold on to them:

desktopadvent_tweet 1. Usefulness People are more likely to be drawn to corporate giveaways that are practical to them. Something that can be part of their day, or something that will make their life a little easier. Right now, pens, calendars and trendy promotional gadgets make up the top promo items with long shelf lives. Second to that are: post-it notes, mugs and pencils. You can be sure your business is always on their minds if your product is a part of their day. 2. Sentimental Value Holidays, Christmas, Anniversaries, Events, Promotions. Why not let your brand be part of an important milestone in your customer’s life? This is how successful businesses with long term customer relationships do it: they know how to “grow up and grow old” with their market.   3. Actual Product Value Finally, choose corporate gifts that reflect your brand’s image well. Your promotional item doesn’t have to be the most expensive trinket, but it will still have to be of high quality and extremely relevant to your target audience. Ask yourself if this product can remain on their desks for more than a month. Will it be good enough to spur them to action, and think of you when its time to make a purchase?

How to Make Sure You Are Getting Quality Promotional Products

We at Promo2u are always happy to help you pick the right product for your ideal customer. As part of the BPMA, we adhere to the highest industry standards, with a guarantee. This means:
  • We follow a strict BPMA code of conduct to protect end users
  • A written product specification will be produced and agreed
  • Samples will be provided to ensure sufficient product quality
  • A production/delivery schedule will be issued as part of our contract with you
Get in touch with us and we’ll offer our knowledge and expertise to keep your marketing on track.

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